You've found product-market fit. Now you need visibility that compounds without burning cash on ads every month.
The question isn't whether you need SEO and content strategy. The question is which approach fits your current competitive position, growth stage, and internal capacity.
Here are four ways to build sustainable visibility, depending on where you are now.
Just launched or planning to scale content? Start with the SEO Strategy & Audit to identify technical gaps and map your competitive landscape before investing in production.
Ready to build authority but lack in-house writers? The Content Development package creates your pillar content system and establishes topical authority in 90 to 120 days.
Need credibility signals and backlinks? Digital PR secures tier-one placements and editorial links that strengthen domain authority and founder positioning.
Want consistent growth with hands-on support? Monthly retainers combine all three approaches with ongoing optimization, reporting, and strategic adaptation.
The diagnostic that reveals exactly what's blocking your organic growth and which opportunities your competitors haven't exploited yet.
Choose this if you're:
About to invest in content but unsure which topics actually drive conversions
Seeing traffic but not the qualified leads you expected
Launching soon and need the technical foundation right from day one
Rebuilding after a site migration or rebrand
What you receive:
Complete technical audit covering crawlability, indexing issues, site architecture, Core Web Vitals, and schema implementation. I identify every technical barrier preventing your content from ranking.
Keyword research targeting 50+ high-intent terms mapped to buyer journey stages. Not just search volume, but actual commercial intent and competitive difficulty in your specific vertical.
Competitor gap analysis showing exactly where your rivals are winning organic traffic and which opportunities they've missed that you can capture.
On-page optimization recommendations for 10 to 15 high-priority pages with specific title tags, meta descriptions, header structures, and internal linking patterns.
Custom implementation roadmap prioritized by impact and effort, so you know what to tackle first whether you have a developer on staff or you're non-technical.
How it works:
Week 1: Technical audit and analytics review. I need access to Google Search Console, Google Analytics, and your CMS.
Week 2: Keyword research and competitor analysis. You'll provide your main competitors and conversion goals.
Week 3: Strategy development and recommendations documentation.
Week 4: Presentation call where I walk you through findings and answer implementation questions.
Investment: $4,500
Timeline: 4 to 6 weeks depending on site complexity
Recent example: A DeFi protocol discovered their documentation had zero internal linking and wasn't targeting the developer search queries driving 60% of competitor traffic. Fixing those two issues alone increased organic sessions by 140% in 8 weeks.
Authority-building content that ranks and converts, written by someone who actually understands impermanent loss, transformer architectures, and RTP percentages.
Choose this if:
Your team can't explain your product clearly to non-technical audiences
You need to rank for competitive terms where thin content won't cut it
You're entering a market where trust and expertise separate winners from noise
You've tried generic content agencies and got unusable drafts
What you receive:
4 comprehensive pillar pages (3,000 to 5,000 words each) targeting your highest-value keyword clusters. These become the authoritative resources in your niche that earn backlinks naturally and rank for hundreds of long-tail variations.
12 supporting cluster posts (1,500 to 2,000 words) that interlink with pillars and capture mid-funnel search intent. Each piece is optimized for semantic relevance and entity associations Google rewards.
Technical documentation optimization if you have developer-focused products. I restructure API docs, integration guides, and SDK documentation to rank for technical queries while remaining functional for your users.
Performance tracking setup including custom dashboards, goal tracking, and attribution modeling so you know which content drives conversions, not just traffic.
All content includes keyword optimization, meta tags, schema markup recommendations, internal linking strategy, and image optimization.
How it works:
Month 1: Kickoff call, keyword finalization, content calendar creation, first 2 pillar pages delivered.
Month 2: Remaining pillar pages and first 6 cluster posts delivered. You provide feedback and subject matter expertise via async communication or scheduled review calls.
Month 3: Final 6 cluster posts, documentation optimization, tracking setup and knowledge transfer.
Month 4: Buffer for revisions and performance monitoring setup.
Investment: $12,000 to $18,000
Pricing depends on technical complexity (writing about liquidity pools requires more research than sports betting basics) and research depth (new market category versus established vertical).
Timeline: 3 to 4 months
Recent example: An AI platform needed to rank for "sentiment analysis API" and related developer queries. 4 pillar pages plus 12 technical tutorials resulted in page-one rankings for 23 target terms within 5 months. Organic traffic to product pages increased 240% with a 35% conversion rate to free trial signups.
Earned media and authoritative backlinks that signal credibility to both search engines and your target market.
Choose this if:
Your domain authority is weak compared to competitors
You need trust signals for fundraising or partnership conversations
You're in a regulated space where credibility directly impacts conversion rates
Your founders have expertise worth amplifying but no platform yet
What you receive:
PR strategy tailored to your vertical, identifying which publications and podcasts your buyers actually read and which angles will get you coverage.
Thought leadership content creation including contributed articles, expert commentary, and data-driven insights that editors want to publish.
Targeted outreach to 20+ relevant publications with personalized pitches. I've secured placements in tier-one business media, crypto-native publications, AI-focused tech blogs, and iGaming trade journals.
HARO response management where I monitor journalist queries in your space and submit expert responses that earn attribution links.
3 to 5 podcast placement opportunities on shows your target audience follows, with prep support for talking points and positioning.
Link tracking and authority monitoring so you see exactly which placements drive referral traffic and improve your domain metrics.
How it works:
Month 1: Strategy development, angle identification, initial outreach begins, HARO monitoring starts.
Month 2: Content creation for contributed articles, continued outreach, first placements typically secured.
Month 3-6: Ongoing outreach, podcast bookings, relationship nurturing with editors and producers.
Results compound over time as relationships deepen and your archive of published work makes future placements easier.
Investment: $6,000 to $10,000
Timeline: 3 to 6 months
Placements typically begin appearing in month 2, but authority-building is cumulative. The real SEO impact shows up 4 to 6 months in as links age and content gets indexed.
Recent example: A Web3 infrastructure project had strong technology but zero brand recognition. 6 months of strategic PR resulted in features across 8 tier-one tech publications, 23 high-authority backlinks (including edu and gov domains), and a 180% increase in organic traffic. The founder's LinkedIn following grew from 400 to 4,200, creating an owned distribution channel.
Ongoing SEO and content support that adapts as your market evolves and your competition shifts tactics.
$4,000 monthly
Best for: Early-stage companies ($500K to $2M ARR) that have validated product-market fit and need consistent content production with strategic oversight.
What's included:
2 fully optimized posts per month (mix of pillar and cluster content based on priority)
Technical site monitoring and critical issue alerts
Monthly performance reporting covering traffic, rankings, and conversion attribution
Strategic guidance via email with 48-hour response time
Quarterly keyword and competitor reviews
What to expect:
Month 1-3: Foundation building with core pillar content targeting your highest-value keywords. Month 4-6: Supporting cluster content and internal link structure development. Month 7+: Consistent publishing rhythm with data-driven topic selection based on what's performing.
$7,000 monthly
Best for: Growing companies (Series A or $2M to $10M ARR) that need comprehensive SEO management plus active authority building.
What's included:
4 posts per month across pillar, cluster, and timely content opportunities
Active PR outreach with 2 to 3 placement attempts monthly
Full technical SEO management including ongoing optimization and issue resolution
Bi-weekly 30-minute strategy calls
Competitive monitoring with monthly intelligence briefings
Link acquisition and backlink health monitoring
Content refresh program for existing pages losing rankings
What to expect:
This tier handles your entire organic growth engine. You'll see steady traffic increases, improving domain authority from earned links, and increasingly efficient content as we identify which topics and formats convert best for your specific audience.
$12,000 monthly
Best for: Market leaders or well-funded companies ($10M+ ARR or Series B+) pursuing category dominance in competitive landscapes.
What's included:
6 to 8 posts per month including rapid response content for trending topics in your space
Aggressive PR program with 5+ outreach attempts monthly and proactive media relationship management
Priority support with 24-hour response time on all requests
Weekly 60-minute strategy and planning calls
Advanced competitive intelligence including content gap analysis and SERP feature targeting
Conversion optimization recommendations for organic landing pages
Executive ghostwriting for founder thought leadership on LinkedIn and industry platforms
What to expect:
This is the comprehensive program for companies that view organic visibility as a primary growth channel. You'll dominate search results for your category terms, your founders become recognized experts, and your content marketing engine runs independently of paid acquisition channels.
Minimum commitment: 3 months for all tiers
SEO compounds over time. Three months allows sufficient runway for content production, indexing, and initial performance data that informs strategy refinement.
Your biggest SEO challenges are regulatory scrutiny affecting content restrictions, extreme market volatility changing search demand overnight, and user skepticism requiring trust signals.
I structure content to address compliance concerns proactively, target educational searches that indicate serious intent rather than speculation, and build authority through placements in crypto-native publications where your audience actually spends time.
Technical documentation and developer-focused content often outperform consumer-facing blog posts for blockchain infrastructure projects because developers research thoroughly before integrating your protocol.
Developer audiences search differently than business buyers. Your content strategy needs separate tracks for technical evaluation searches (API documentation, implementation guides, accuracy benchmarks) and business justification searches (use cases, ROI calculators, comparison content).
Most AI companies under-invest in documentation SEO. Your API docs can rank for high-intent queries if structured correctly with code examples, clear explanations, and proper technical markup.
Thought leadership matters disproportionately in AI because the technology evolves faster than search behavior. Being quoted in tier-one tech media positions you as an authority before your category even has established search volume.
Compliance is non-negotiable. Every piece of content must address responsible gaming, age restrictions, and jurisdiction-specific regulations. This isn't just legal protection; it's what separates legitimate operators from fly-by-night operations in Google's evaluation.
Commercial intent keywords in iGaming are brutally competitive. Your content needs depth, authority signals from quality backlinks, and differentiation beyond "best casino" listicles.
Affiliate partnerships and sponsored placements work differently here. I help you earn editorial coverage in gambling trade publications and responsible gaming advocacy sites that strengthen your compliance profile while building domain authority.
What if our product hasn't launched yet?
Pre-launch is actually ideal timing for the SEO audit and initial content development. You can build your technical foundation and create cornerstone content that's indexed and aging by launch day. Many companies waste the first 3-6 months post-launch scrambling to create content when they should be scaling what's already working.
How do you handle confidential product information?
I sign NDAs as standard practice. For pre-launch products, we focus on educational content around the problem you're solving rather than product-specific features until you're ready to go public. Most of my clients in Web3 and AI have stealth periods built into their roadmap.
Can you show examples of your work in our specific vertical?
Yes, though many clients prefer their content strategy remain unattributed. I can share sanitized case studies and, with permission, specific published work. During our discovery call, I'll walk you through relevant examples based on your exact niche.
What if our competitors already rank for our target keywords?
Good. That means there's proven search demand and commercial intent. Displacing established rankings requires better content, stronger technical optimization, and more authoritative backlinks. I've helped multiple clients break into top 5 positions for terms where competitors had 2+ year head starts.
Do we need to provide subject matter expertise?
For highly technical products, yes. I'll need 30-60 minutes of your developers' or product team's time to ensure accuracy on complex topics. For broader market education content, I can work independently. The collaborative model depends on your capacity and how deep into technical details the content needs to go.
How do you measure success beyond traffic?
Every engagement includes conversion tracking setup. We measure qualified traffic (users who match your ICP and exhibit intent signals like visiting pricing or documentation), keyword growth in commercial categories, domain authority improvements, and ultimately the percentage of customers acquired through organic channels. Vanity traffic means nothing if it doesn't move business metrics.
What happens if results aren't meeting expectations?
At 90 days, we conduct a performance review. If organic growth isn't trending positively, we diagnose why (technical issues, wrong keywords, content quality, external factors like algorithm updates) and adjust strategy. If fundamental assumptions were wrong, we discuss whether to pivot approach or part ways. I don't trap clients in contracts that aren't working.
Can you work with our existing agency or in-house team?
Yes. Common models include me handling strategy and high-value content while your team executes technical implementations, or your team managing ongoing content production while I provide strategic direction and quarterly deep-dive optimizations. We find the structure that fits your resources.
Book a 30-minute discovery call where we'll discuss your current organic visibility, competitive landscape, and which approach makes sense for your growth stage and resources.
I'll ask about your traffic sources, conversion rates, target keywords, and content capacity. You'll get specific recommendations even if we don't end up working together.
Most discovery calls happen within one week of booking. I respond to all inquiries within 24 hours.